Build Your Brand as a Technology Expert [6:45]

https://players.brightcove.net/2566261579001/HyuWsfFhb_default/index.html?videoId=6315803700112

About

Learn the value of social media to become a connected educator aware of the latest technology tools and trends in education.
Learn to develop your own professional social media brand to be seen and heard as a school technology expert.
Learn to leverage digital platforms as a strategy to share valuable technology tools with the larger school community.

Activities

Build a Model Social Media Brand

As technology experts, we must embrace the notion of continuous change and support others to do the same. The strategies you use and the behaviors you model to establish yourself as a professional technology expert among a variety of digital platforms will influence how others perceive your expertise. After reviewing the resource below, complete the Reflect & Practice activity.

RESOURCES:

Course Packet

REFLECT & PRACTICE:

After Reading Evans' article, "Advocacy in Reach. Making Your Learning Community Thirsty for the Library," consider the ways in which you can cultivate a strong digital brand that positively represents your wealth of technological knowledge while also serving as a positive example for your school community. Using the template provided on page 5 of the Course Packet (found in the Resources above), perform a social media self-audit. Then, using the same template, ask a colleague to perform a social media audit of your professional brand. Do their perceptions match your own? Do their perceptions match your intent? If not, what do you need to change? What are you doing well?

Entry ID: 2294718

Admiring a Strong Digital Presence

Inspiration is the best form of flattery. In this lesson, we talk about identifying other school librarians that have a strong digital presence and noting what you admire about their presence. How can you take inspiration from these colleagues and create or strengthen your social media brand? After reviewing the resource below, complete the Reflect & Practice activity.

RESOURCES:

Course Packet

REFLECT & PRACTICE:

Take some time to identify 3-4 prominent school librarians with a solid digital presence and take time to figure out what you would like to mirror in your social media brand. To help in your brainstorming session, review Neal's article, "Social Media Inspo: Authentic Digital Learning with Alternative Tools," for some additional ideas about how to utilize the different tools available. Then, using the chart on page 7 of the Course Packet (found in the Resources above), create a foundation for the creation of your social media brand based on what you have seen.

Entry ID: 2294719

Additional Resources

Bibliography.

About the Author

Stacy Brown, MLIS, is the 21st-century learning coordinator at the Davis Academy, Atlanta, GA. Stacy earned a bachelor's in English and a minor in French from the University of Texas at Austin, and a master's in library and information sciences from Florida State University. She is the author of The School Librarian's Technology Playbook: Innovative Strategies to Inspire Teachers and Learners and chairs AASL's Collaborative School Library Award Committee. Stacy served as a visiting professor at the University of Washington's iSchool teaching about marketing for libraries and information organizations. Stacy shares technology integration strategies and innovative library programming on Twitter @21stStacy. She can be reached via email at stacybrownreads@gmail.com.

Select Citation Style:

MLA Citation

Brown, Stacy. "Technology and Learning in the Library. Build Your Brand as a Technology Expert [6:45]." School Library Connection, ABC-CLIO, July 2022, schoollibraryconnection.com/content/course/2269526?learningModuleId=2281499&topicCenterId=2247902.

Chicago Citation

Brown, Stacy. "Technology and Learning in the Library. Build Your Brand as a Technology Expert [6:45]." School Library Connection video. July 2022. https://schoollibraryconnection.com/content/course/2269526?learningModuleId=2281499&topicCenterId=2247902.

APA Citation

Brown, S. (2022, July). Technology and learning in the library. Build your brand as a technology expert [6:45] [Video]. School Library Connection. https://schoollibraryconnection.com/content/course/2269526?learningModuleId=2281499&topicCenterId=2247902

https://schoollibraryconnection.com/content/course/2269526?learningModuleId=2281499&topicCenterId=2247902

Entry ID: 2269526