Bibliography

A-Plus Communications “Reporting Results-What the Public Wants to Know: A Companion Report to Education Week’s Quality Counts ’99.  Education Week.  1999. www.edcounts.org/archive/sreports/qc99/opinion/edweekresults.pdf

Review of data that informed many aspects of No Child Left Behind and is helpful is addressing the gap between what is important to parents and community vs. what is valued by educators.

American Association of School Librarians.  “Toolkit for Promoting School Library Programs: Messages, Ideas, and Strategies for Communicating the Value of School Library Programs and School Librarians in the 21st century.” AASL.  2015  http://www.ala.org/aasl/advocacy/tools/toolkits/promoting

Comprehensive curation of important aspects of advocacy. May be used online or downloaded as a pdf.  Includes a dynamic feature entitled “too good not to miss” to allow for ongoing opportunities to contribute “stories, tools, literature, events, or other resources to AASL for inclusion in the toolkit.”

Andrews, Sandra. The Power of Data: An Introduction to Using Local, State, and National Data to Support School Library Programs. Chicago: AASL, 2012.

Discusses the use of national, state and local data to benchmark school library program goals and influence change.

Kaaland, Christie. “Creating a Districtwide Advocacy Plan, Part 1: Vision and Voice.”  School Library Monthly 28, no. 3 (2011): 29-31.

Kaaland, Christie. “Creating a Districtwide Advocacy Plan, Part 2: Visibility and Vigilance.” School Library Monthly 28, no. 4 (2012): 29-31.  

These two articles outline a systematic plan for creating districtwide school library advocacy.

Kachel, Debra. “The Annual Report as Advocacy Tool: Assessing Value, Demonstrating Contributions.” School Library Monthly 28, no. 8 (2012): 27-29.

Kachel, Debra. “The Annual Report Guide Chart.”  School Library Monthly 28, no. 8 (2012):2

School librarians can use Kachel’s article and chart to guide the development of an annual report to be shared with others. 

Kachel, Debra. “Developing Talking Points and More.” School Library Monthly 30, no. 6, (2014): 26-28.

Suggests forming a core advocacy team to plan and assess an advocacy approach and provides excellent tips on developing a positon statement, tagline, talking points, elevator speeches and additional advocacy messaging

Levitov, Deborah. D., Editor. Activism and the School Librarian: Tools for Advocacy and Survival.  Santa Barbara: Libraries Unlimited, 2012.

Provides guidance and examples to assist school librarians champion their programs and instigate positive change.

Moreillon, Judi and Susan D. Ballard, Editors.  Instructional Partnerships: A Pathway to Leadership. Chicago. AASL, 2013.

Addresses need to develop and strengthen the instructional partner role of the school librarian and provides background, research and examples to assist in doing so.

Toor, Ruth and Hilda K. Weisburg.  Being Indispensable: A School Librarian's Guide to Becoming an Invaluable Leader. Chicago: American Library Association, 2011. 

Helpful in addressing what stakeholders are looking for and how to align those needs with the school library program and strategically plan how to demonstrate value and make a strong case for being indispensable in the learning process. Advocacy and marketing strategies and examples are provided.