Supporting Resources from Libraries Unlimited

Crash Course in Marketing for Libraries, 2nd Edition

by Susan W. Alman and Sara Gillespie Swanson
Libraries Unlimited 2014

Create a comprehensive market plan—including use of social media—to promote your library to your patrons with this expanded and updated text. Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.

Learn More and Purchase at: https://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=A4509P

Marketing Moxie for Librarians
Fresh Ideas, Proven Techniques, and Innovative Approaches

by Paula Watson-Lakamp
Libraries Unlimited 2015

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing.

Learn More and Purchase at: https://www.abc-clio.com/ABC-CLIOCorporate/product.aspx?pc=A4527P