Marketing Your Digital Materials

Course

Closing [1:45]

About
Transcript

You've invested time, thought, and budget dollars to create an amazing collection of materials for your teachers and students, but perhaps you've found that the digital portion of your resources doesn't always get the attention it deserves. Applying proven marketing strategies can help your school community know the excellent materials that are available and how to access them when they need them. In this course, Melissa Thom has helped you learn creative and effective strategies for spreading the word about your digital research collection.

But there was one question about if you ever use social media to market to your teachers or students. And that is a great question and I would say I don't use that a lot in my school because my teachers are not on a lot of social media. If you have a community that is very actively involved, if you have a very active Facebook page for your family, your community, your teachers, or if you have a very active Instagram account, or TikTok is becoming very popular with a lot of schools and librarians, now. My community isn't one that is really, that's not how they get much of their information.

In my own professional life, I am always marketing my ideas and getting ideas on social media. So I think it's knowing your community and knowing kind of where people are really looking to get the information that you have to share. And in my personal community, I still struggle. Like my website, sort of, is one thing that I try to use, but I think it's sort of a disaster and it's not super effective. Emails. I had a teacher this year tell me that she's been ignoring my emails for years because I send too many emails. So you have to kind of know your community a little bit. But I do think that in your professional life, even if your school community isn't really social media savvy or into that, you must be connected with your professional life on social media because it is such a powerful professional learning network. And like I said, I put out that question and end of maybe June and I got four or five really great ideas for people that a couple I knew and some I didn't. So it just makes your learning network grow exponentially.

Additional Resources

Bibliography.

About the Author

Melissa Thom, MA, (she/her) is a teacher librarian at Bristow Middle School in West Hartford, CT. She spent 12 years teaching grades four to six as a classroom teacher, and eight years ago she earned her library media specialist certification. She is the president of the Connecticut Association of School Librarians, a 2019 AASL Social Media Superstar Reader Leader finalist, and a 2022 Library Journal Mover and Shaker.

MLA Citation

Thom, Melissa. "Marketing Your Digital Materials. Closing [1:45]." School Library Connection, ABC-CLIO, August 2021, schoollibraryconnection.com/Content/Course/2267081?learningModuleId=2267071&topicCenterId=2247903.

View all citation styles

https://schoollibraryconnection.com/Content/Course/2267081?learningModuleId=2267071&topicCenterId=2247903

Entry ID: 2267081